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PRINCIPLES OF MARKETING
3 units
Pre-requisite: None
This is an introductory course in Marketing which covers the study of the fundamental principles and concepts affecting various marketing institutions, as well as the different policies and methods used by industries handling both consumers and the industrial goods. It also deals with the analytical approach of studying the different elements of the marketing mix and its applications to
the business organization. Social responsibilities from among the marketing practitioners are also emphasized.
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