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PRODUCT MANAGEMENT
3 units
Pre-requisite: MK 121
This course serves as an introduction to the principles and methods of product planning and development. Areas include elements of product and package design; product branding, packaging and labeling, features, performance sale ability; eliminating obsolete products and introduction of new ones, new uses or applications of products in line, determining mechanical services required, inventory policy, simplification and diversification policies, developing of competitive products; problems unifying and coordinating outside organizations including retail dealers agencies and research services with the widely separated units of the company.
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