|
INTEGRATED MARKETING COMMUNICATION
3 units
Pre-requisite: None
Integrated Marketing Communications puts into significance the role of advertising, promotions, personal selling, public relations and other marketing-related activities as they are organized and implemented coordinately, making-up the total marketing and communications efforts of a business entity. It discusses the
principles and present trends in the marketing communication mix. Moreover, it also stresses the importance of the planning and implementation activities using IMC (Integrated Marketing Communication) approach as an emerging marketing imperative amidst the increasingly competitive business world.
|
