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MODERN MARKETING TRENDS
3 units
Pre-requisites: MK 121 and MK 314
This course is designed to introduce and update student on the current practices and trends in Marketing. It deals with the analytical approach to the study of the different elements of the marketing mix product, price and place of distribution
and promotion as well as the environments wherein business organizations operate. Discussions likewise, are focused on the study of markets, social responsibilities of marketing executives and global business operations.
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